Your primary root motivation:
Need for Respect
MudLabs Founder Baseline Assessment
"We develop healthy founders, not just successful businesses."
⏱️ Estimated time: 20–30 minutes
This assessment is different from traditional business surveys. We address both business execution and founder health, because business failure is more often caused by burnout, identity crises, relationship strain, and emotional depletion than by bad ideas.
What to expect:
- ✅ Part 1: Your Business Situation
- ✅ Part 2: Four Fundamental Questions (Identity, Purpose, Direction, Relationships)
- ✅ Part 3: Root Motivations Self-Assessment
- ✅ Part 4: Support & Relationships
- ✅ Part 5: Goals & Expectations
Remember: There are no right or wrong answers. Your honesty helps us personalize your mentorship and support your long-term success.
Part 1 of 5
Your Business Situation
Purpose: Understand where the founder currently is in their entrepreneurial journey.
This section helps capture clarity of idea, problem awareness, and customer orientation.
Part 2 of 5
Four Fundamental Questions
Purpose: Explore the core questions that shape founder resilience and direction.
"Who Am I? Why Am I Here? Where Am I Going? Who Loves Me?" — These questions help separate your identity from your business, clarify purpose, and strengthen your support system.
Who Am I?
Why Am I Here?
Where Am I Going?
Who Loves Me?
Part 3 of 5
Root Motivations Self-Assessment
Purpose: Identify the core motivations that drive your behavior under pressure.
Understanding whether you're driven by needs for respect, value, or approval helps you recognize patterns that may lead to burnout or misalignment.
Instructions: Rate how much each statement describes you under pressure. 1 = Not at all like me, 5 = Very much like me
Motivation A: Need for Respect
0 / 25I need others to recognize my competence and expertise
I have difficulty delegating because others might not do it right
I feel uncomfortable asking for help because it might make me look weak
Criticism of my work feels like criticism of me as a person
I often feel the need to prove myself to others
Motivation B: Need for Value
0 / 25I often take on more than I can handle to feel valuable
I worry about being forgotten or overlooked
I measure my worth by how much I accomplish
I feel guilty when I'm not being productive
I need to feel like I'm making a unique contribution
Motivation C: Need for Approval
0 / 25I find it hard to say no, even when I should
Conflict with others causes me significant anxiety
I often change my behavior to fit in or avoid disapproval
I need to know that people like me
I avoid making decisions that might upset others
Part 4 of 5
Support & Relationships
Purpose: Assess your current support system and resilience strategies.
Entrepreneurship is hard. Knowing who supports you, how you handle stress, and what energizes you helps prevent isolation and burnout.
Current Support System
Stress & Coping
Past Experiences
Part 5 of 5
Goals & Expectations
Purpose: Define what success means to you—both in business and personally.
Clarify your vision for the next 12 months, understand your obstacles, and set boundaries that protect your well-being while pursuing your goals.
Business Goals
Personal Goals
Mentoring Expectations
Processing Your Assessment...
Our AI is analyzing your responses and refining your business idea.
Your Refined Business Idea
AI-powered analysis based on your complete founder baseline
💡 Refined Business Summary
🎯 Key Assumptions to Validate
Test these assumptions before investing significant time and resources
❓ Questions to Deepen Your Thinking
🚀 Your First Customer Path
A concrete roadmap aligned to your hours, stage, and resources
✅ Your Strengths
⚠️ Watch Outs
Your Complete Founder Baseline
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Complete Assessment Summary
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🎉 Assessment Complete!
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Analysis
AI-assisted market scan or vision decomposition.
Review your AI-generated insights and pick the idea that fits you best.
Snapshot
Demand, competition, barriers, or components.
Top Suggestions
Ranked by viability (barriers, founder fit, first-customer path).
Tip: Click a suggestion to create/select an idea. You can switch ideas later in Refine.
STEP 4
Refine Your Direction
Ask questions to validate feasibility and identify your first customers.
Saved Ideas
💬 Currently exploring:
Suggested questions:
STEP 5
Elevator Pitch
We've analyzed your refine discussion and pre-filled your pitch. Edit any field or regenerate with AI.
📊 Crafting from idea:
•
Based on 0 exchanges in your discussion
💡
Pitch Builder
We've pre-filled these fields based on your refine discussion, survey responses, and selected idea. Feel free to edit any field or use AI to regenerate.
📝 From:
Chat + Survey
📝 From:
Refine discussion
📝 From:
Selected idea + Chat refinements
📝 From:
Survey skills + Chat validation
Final Elevator Pitch
Your complete 2-3 sentence pitch combining all fields above
📊 Pitch Ingredients (What informed this pitch)
✓
Selected Idea:
✓
Refine Chat:
✓
Survey Data:
✓
Analysis:
Export for Spark
Review & edit your handoff. When ready, download it or sign in to send it to Spark.
Download or send your results directly to Spark for continued development.
Pitch Basics
Snapshot (editable)
Enter one bullet per line.
Selected Suggestion
Founder Basics
Actions
Preview
Next Steps
You just pinpointed a startup direction, refined it, and built a pitch-ready handoff.
- Save your work to your MudLabs account.
- Book mentor support if you need a push.
- Continue into Spark to validate and launch.